In this episode, I spoke with Bill Crane about Entrepreneurship, Education, Real Estate, High Ticket Offering & Bill's number one advice for entrepreneurs on how to accelerate business success.
Find Bill Crane online at: https://www.billcrane.com/home
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Reem Kharbat 3:21
Hello everyone and welcome to a new episode of the entrepreneur accelerator. This is your host Reem Kharbat. And today I'm having back my guest, Bill Crane. Thank you, Bill for being here again with me in the show.
Bill Crane 3:33
Thank you, Reem. It's gonna be amazing. We had so much fun last time. Yeah. I just love that your show is the entrepreneur accelerator because what could be more exciting than that? First year an entrepreneur because like who wants a job right? Exactly. Boring, just over broke in the United States. I don't know what it means everywhere else. But I don't want a nine to five. I want to be able to be my own boss and live life on my own terms. So I can't wait.
Reem Kharbat 3:57
Awesome. Awesome. This is this is the purpose of the show and this is what we're trying to deliver. This is the message that I'm trying to deliver all over the world. It's not just in the States. Yeah. And before we start and dive deep in everything, can you tell us a little bit more about you? How did you start your entrepreneurship journey? Because I heard some rumors that you were already a little entrepreneur. Since you were like, how much five?
Bill Crane 4:24
Five years old? Yeah. Wow. I was kind of, you know, I don't feel like I was born into it because I wasn't like Donald Trump's kid, right? Like, I mean, like, I grew up, like just broke like a single mom. I my dad left and, and I didn't know what was normal. So like, like my mom, my first memory of sales, was selling pine cones to people at a gas station because she wanted to take my brother and I on a vacation to Florida. And but she had no money. And I didn't even know this at the time, but like later in life, she explained everything to me and so like she just set off and didn't know how she was gonna pay for it, because she had like enough money to get down there but no other money. And so she had first she started like begging people for money like panhandling, like literally just going up to and asking them for, you know, $1 $2, whatever. And then she came across this one gas station where they had these, I think it was like in Georgia. So there's like these enormous pine trees. And there was these pine cones all over the place. She thought they looked really cool. And so she gathered some up and then she's seated here, son, you know, take one of these go over to the person to ask them if they want to buy a pine cone. So, so like because my mom told me to do it. I just thought that was normal. Right? So I went and did it and then people gave me some money for a pine cone and then we just did that all the way down to Florida and then back home. It worked. It was kind of funny. And then After that, it's like, you know, the light bulb went off overhead or whatever. And she, she just always had me selling something whether it was, you know, candy bars door to door, like I think she invented the thing. You know, like, I don't know if they do it in every country, but here they they have kids like when they're in band or Boy Scouts or Girl Scouts go to the door, you know, in sell like candy bars or cookies or whatever, you know, she came home one day from the grocery store to this huge bag of candy. And I was like, Oh, right, mom. And she was like, No, no, those aren't for you. You have to go door to door and we live in as big apartment complex, you know, in sell those to people and sell them for $1 you know, back in the 70s like $1 was a lot for candy bar. You know, but it was home delivery. So it was
Yeah, extra service.
Reem Kharbat 6:49
Five Star service. Yeah.
Bill Crane 6:52
So that was my first experience in sales and because of that, you know, as I got older I was like always fascinated by by sales and marketing and advertising and I would watch infomercials. And my first memories of really getting excited about marketing was I was watching these infomercials about real estate and then even like Dean Graziosi, he had one about cars and eventually shifted into real estate but I was watching this guy Dave del Dotto. And he used to say, if you have no money, no credit, no problem. I didn't even know what credit was, like mom, we can buy a house. Nothing. Absolutely. Because I always had to walk by these beautiful homes on the way to school. And I was wondering, like, how come we don't have that? And I would ask her and she would say, well, we can't afford that. So that kind of inspired me to look into the real estate thing and lucky enough there was this guy by the time I was like 13 years old all over TV with the infomercials. Dave del Dotto and then it went to Carleton Sheets. Dean Graziosi and so I was just always fascinated by by a kid you know, because I, I knew that like you could get anything you wanted through sales and marketing if you just had a product that someone else wanted then you kind of just had to get in front of them and make them an offer.
Reem Kharbat 8:17
Yeah, so you did not have like the American dream, which is like, you know, having going to school and then graduating getting the highest mark and then getting the best job and getting the highest salary. Because where I come from my my parents were educators. So it's not just the American dream in America, the American Dream everywhere, which is like, how we were all taught and and raised, knowing that this is the base for for you being successful person, you have to get higher grades, you have to be an A student, you have to get a good job, a higher salary, and then you are rich, but then you realize that this is not true. So were you raised also? like, I can see from your journey that you did not have this American dream, you have another dream.
Bill Crane 9:05
I didn't do any of that. In fact, the interesting thing about my mom was, you know, she, she, she created this little entrepreneur by sort of forcing me into sales. But at the same time, because of how she was raised, she believed that like she was doing, like, she was never going to have anything and she still believes that to this day. So she raised me to believe that I was born from nothing, that I was nothing and I was never going to be anything. So just like you're not going to college. So get that out of your head, just graduate high school, get a job at a factory, stay there your whole life, and hopefully, you'll get a pension. And so that's like, it is weird. That like, she made me sell stuff, but it was out of necessity, right? It wasn't because she was entrepreneurial. It was because we needed the money. So like it came from desperation through was like a massive difference. It didn't come from what she wanted. It came it came from what she didn't want. Yeah, like she didn't want to be evicted from the apartment. She she had no desire to be wealthy she just did not believe that was possible.
Reem Kharbat 10:16
How did you get over that? How did you change your money blueprint? How did you change your mindset? How did you get out of this? Because most of us we believe what our family you know, tell us over the years and we just continue that the same path.
Bill Crane 10:34
Yeah, I for whatever reason, just totally rebelled against that messaging that programming, I just never believed it. I always I just wanted more and like, I personally like to be told me no, then I was like, Oh, yeah, you'll see, you know, I'm gonna do it anyway. So I was kind of rebel you know, I got in school. I got in trouble in school because of that, because I just didn't take well with authorities. And then like, After high school, I did get a job. I got a job at like the local factory, and for a week, and I was like, no way. Like, no, I'm not doing this. I quitted that I went and worked for a builder in because that was real estate. I was really I got into it right, you know, but then I did that for a year and a half. And then I realized it like, well, first First of all, like, you I married my high school sweetheart, then we we got pregnant. So we, we had we married. Yeah. And I immediately just realized there's no possible way I can support a family with this job. Because, you know, I was making like 10 bucks an hour. And I'm like, that's just not gonna cut it. I want my wife to be able to stay home and take care of the kids because like, you know, I grew up with no father, and my mom was always working. So I was like, at home by myself kind of raising myself. And I didn't want that. So, so I knew that I had to be an entrepreneur. So like, because I worked for the builder, I had some Construction Skills. And I just started selling side jobs to like the people whose homes we built. Because like, by this time, you know, we had built a couple hundred homes in the subdivision. And people wanted like their garage like more drywall put on the walls and they wanted their basements finished or they want a new kitchen countertops, whatever the case it was. And I just started talking to all those people seeing what they wanted, and then selling them a job and eventually I was making a lot more at nights and weekends and I was, you know, working for the builder full time so I just quit. And I was I was like 19 or 20 and I never looked back. Yeah, so I haven't had a job since then. Which is super long.
Reem Kharbat 12:51
Yeah, I will not discuss that.
But this is this really makes me it makes me think because looking at most of The successful people in our generation, most of them, they either dropped out of college or they just didn't go to school. And this is fascinating because it's totally against what we've been learning in schools and what everyone is just telling us. And I don't know, is this something that we should really like, focus on or just consider? Because now I'm having a four year old girl, and as your mom did, not because I need but I want her to start feeling that she needs to earn and she needs to learn more about money. So I made her sell lemonade and cookies. And she was crying because no one there was no one in the streets when she was like crying and selling a lemonade cookies, Mommy, no one's there, you know? But like I'm, I feel that things are changing. And we have even to start teaching our kids how to look at things in a different way. It's not just about education, it's not about having money to start a business. So please tell me your point of view in regards to that.
Bill Crane 14:12
Well, my sort of overview like, I believe that in next 10 years or so, the educational system as we know, it will be completely replaced by online learning, cuz, it seems like a lot of it is really like, people send her kids to schools as a babysitter, right? Yeah, cuz, cuz usually, both parents have to have a job or whatever. So it's kind of a convenient babysitter, but it's also indoctrination camp. You know, those schools are indoctrinating our kids to think the way they want them to think. And most of the school system was actually created back in the 1800s. By, you know, people who ran the world who wanted to create little workers, and it's certainly no different today. So I don't see the universities as a whole surviving long term but but there's obviously things you have to have it for, like, you know, if you want to be a doctor or an attorney or an engineer, you probably need some kind of formal education. But, you know, if you just have a skill that you're good at the end of the day, everything comes down to sales. And I think that's why we're like in this entrepreneurial age, because even if you're a doctor, if you're not a salesman, like, you're never going to be like, you know, the chief, you know, surgeon or whatever, in a hospital, like you've got to sell yourself and everything you do, you know, even if you're an attorney, you get into a courtroom, like you're selling your case. So like, I think that's why more and more people are getting into entrepreneurship, because you can have so much more success without necessarily going to school. I mean, hey, if you're really passionate about you know, helping animals then yeah, you need to go to school and be a veterinarian, but like, so many people go to school. Like I have friends that have master's degree and and they are real estate agents like, yeah, they could have taken an at home study course for like $400. And they'd be done
Reem Kharbat 16:09
instead of, you know, $40,000
Bill Crane 16:12
Yeah. And they and they kind of like went to school for nothing like they just went to get a degree, they didn't have an objective in mind. So, like, my opinion, like everything that anyone does in life, you have to have your objective in mind, like, what is it that I want to accomplish? You know, so I think too many people go to college, university, whatever you want to call it without an objective, and you know, like, their objective is the degree but the degree is a piece of paper. It's worth like this paper towel that's like worth just as much right?
Reem Kharbat 16:44
But how can you how can how can a 19 or 17 year old kid have a clear objective if you see now entrepreneurs who are like in their 30s or 40s, and they cannot really put their own objectives. And they they know, they have a problem setting clear objectives for them.
Bill Crane 17:04
Yeah, I mean, I think some of it is natural, how persons wired, but certainly a lot of it is, is how they're raised as well, you know, but it's interesting because, you know, like, I raised my kids intentionally to be entrepreneurs, and a couple of them are and a couple of them aren't, but they were raised the same way. So, you know, I don't know what the answer is. They're like, I think some of it just comes down to their natural, you know, wiring. Yeah, some resonated with it. And some some said, No, I'm not doing that.
Reem Kharbat 17:35
Yeah, so true. Okay, going back to your core business. So you've been in the real estate for like, years. And, you know, lately everybody's talking about, you know, creating passive income, we want to have passive income. So that's why they go and create, you know, digital products, courses, and, yeah, all the new hypes of things, new sort of things, you know, when we're talking about like going back to the book, it was the first book that I that I read. And that really changed my perception towards everything, which is Rich Dad, Poor Dad, Robert Kiyosaki. And he was talking about real estate. Yeah. And everybody's talking about real estate when it comes to passive income. Tell us a little bit more about what you do. What was what is it that you were doing in in the real estate? How did you create all that, let's say success. And from there you started teaching. I read that you were you were saying that this the real estate system that was taught during the hundred years ago, or 100 years ago, it was just a broken system and and people deserve to know something different. So what is the trick? What is the secret?
Bill Crane 18:43
You know, like, and I don't know if it's the same way all around the world. I know a lot of countries have this kind of the same type of real estate system as the US. Some probably don't, but you know, first of all, like everyone has to live somewhere, right? And so like people like Grant Cardone will say don't buy houses. It's the worst investment you can ever have. Well, like, I honestly believe these a little self serving because he would rather you give him $300,000 and invest in his apartment fund, right? Yeah, then you invest in your own home. I hope that's not the case. But it just feels that way to me because for most people, the only way they're going to ever accumulate any wealth is to invest in their home. And, and there's all kinds of tax breaks and advantages to owning a home. And you know, why invest in someone else's real estate before you invest in your own so like, I understand what he's saying. Because it when you're playing at that level, it actually doesn't make sense to own a property when you're playing it that kind of a level because you can, there's when you own it in a corporation, there's even more write offs, but for the average person, they should absolutely own their home because they can own it for a certain amount of time and then sell it tax free. And then Keep on moving up to another one. And there's like literally no one who can't become wealthy, just by buying a house and selling it and moving into a new one every two or three years, like so, like, if you buy your first home when you're like, 18, 19,20, you know, by the time your retirement age 60 or 70, or 40, whatever it is, you know, you've done this a bunch of times and if you've done it, right, you know, you could be making $100,000 $200,000 It depends on what part of the world you live in, and in tax free, but like all that's relative to like, like if someone sells a home in California and makes a $200,000 profit, versus, you know, somewhere in the Midwest, they only make 50,000 it's really kind of the same money right? Because the cost of living is so much less in the other place. So like, you know, wealth is is relative as well. So, you know, I tell people, first and foremost, you You want to own your home and you want to own it outright. So is many times it takes two to I call it flipping right? But it's not it's not the flipping where someone flips a house in 30 days or anything, they can take the time they can live in it, they can take a couple of years and then flip it and then just keep on accumulating that wealth roll the profit into the next property and keep buying a bigger better nicer home and at some point you're you don't have a mortgage is totally paid for. It really start to build wealth.
Reem Kharbat 21:33
So your advice Are you saying that it's good to start buying your first property to live in. So because most of you as you said most of the Guru's they, they preach or they say that do not invest in a property to live in, and also to use other people's money.
Bill Crane 21:57
One thing I've noticed about every single guru I've ever looked at is, there's an ulterior motive, right? And I don't care what it is, can be a real estate guy. It could be digital marketing guy, the vast majority of them, it seems like the higher up they are, the more famous they are, the worse they're worse than it is. They don't want you to be independent. They want you to be codependent. So they want you to be constantly training, teaching coaching for the rest of your life. never quite figuring out but just, you know, there's always this new thing coming out that you've got to buy this newfangled thing and do a buy this and then you'll have the answers. And it's just not true. It just isn't shiny. It's a shiny object. It's a country club membership. I say you know, like, be smart investing in real estate and if you want to have a country club membership, join a country club where you live together all the time, instead of a couple times a year at a conference. You know in in I've certainly spent plenty of money on on gurus over the years. And almost every time I find out that what they were teaching me was really nothing at all. And it was something that I already knew. You know, so like, I think go go to training to get the education to get the missing piece. But like staying in there forever just creates a codependent relationship.
Reem Kharbat 23:19
So you didn't have a coach?
Bill Crane 23:21
No, I've hired coaches over the years. But I fired every one of them. Yeah, yeah. Because Because, you know, at a certain point, you find out that you know, more than they do, you know, that they don't really have the answers when you most coaches today. Certainly not all of them, but, but like most coaches, like they want to get you on a call every certain amount of time. And then it's the same in every industry. Okay, so what did you do last week? Did you do all the stuff you're supposed to do last week? Well, no, this got in my way and not you know, I had to take little Johnny to the doc and then they yell at you and they say, Okay, well, you got to promise me you're going to do it next week. And like that's not coaching that's accountability and you can get that for free from one of your friends.
Reem Kharbat 24:03
That's so true. That makes sense. But you moved after the, you know, having all the success with the real estate and everything you're, you're helping now entrepreneurs building value in their products and services by selling, you know, high ticket offers. What do you mean by high tickets? Because most of the people they don't know, or they don't treat it? I'm just Yeah,
Bill Crane 24:24
what I mean by high ticket is something really expensive. So like everything that I learned in real estate over thousands of transactions, at some point, like I started helping other people that are not in real estate. And so like things that were natural to me, they like never heard of before. So like most people when they stay high ticket, like they mean like $1,000, right? You know, like, like Dan Lok is teaching people he's the high ticket closer, but he's teaching people how to make six figures. I'm like, what, like, that's not high ticket. I mean, congratulations to Dan because it's a brilliant business. model and he's made millions upon millions of dollars teaching that, and he's good what he does, but like, I don't consider selling a one or $2,000 product high ticket, you know, like, the bare minimum might be 5000. And then 10, you know, 25, 100 K, you know, even a million dollars, you know, I get him, I have some corporate clients that sell really, really high ticket stuff. So like helping these digital entrepreneurs sell their program for 2,3,4, or 5000 $10,000 is no big deal. So it's really all about amplifying the value of the product service, the result that someone offers in and creating so much desire, that the people literally beg you to trade your solution for their money. Like that's all it is like, as soon as you get to the point where your solution has more value to them than their money does. Then like instantly their money has no value to them. Because like they want your thing. A lot more than they want their money. Yeah, is they can see, and hopefully you're honest about it right? If they buy your product or service, they're going to multiply their money here. So that's the place where I come from. It's like, I don't want anybody just buying it and putting on a shelf and never looking at again, I want them to use the tools and the resources so that they can really make an impact. And we're like, I'm on a mission to create 1000 new millionaires, because I believe that, like a billion dollars is cool, and all that, but that's one person, right? But like 1000 people, it's a billion dollar network. There's just so that that's like a huge mastermind. And it can make, you know, a massive impact on the world. So, you know, that's my sort of long term goal.
Reem Kharbat 26:52
That's amazing, but it's not just about real estate. So it's like a mastermind for any kind of business any kind of you know, Whatever the niche that you're in, you can get into that
Bill Crane 27:03
entrepreneur. Yeah, like the real estate like, yes, it's where I started. On my journey. It's what fascinated me. And it's what I spent years and years doing. But like now, over the last, I don't know, 10 years, I've seen that there's all these people in the world that are making all kinds of money, whether it be in a digital space, or they're a doctor or whatever. And then they have like a whole bunch of zeros in their bank account, but they have no real assets. And, you know, if if the dollar goes down, then their their wealth goes down. So it's like, Where should people put their real estate and if you look at all the billionaires in the world, like the vast majority of them were either created by real estate or after they got their money, they put it into real estate because, you know, just a huge pile of cash. If the end of day it's like a mattress. Yeah, you can pull some cash out of it by a car, but it's like if you're invested in a real estate It just keeps automatically reproducing itself. And there's a lot less risk. Like I've never really believed in the stock market because I think it's too easy, easily manipulated by, you know, basically the people that run the world and make Corporation. Yeah, but like real estate, it's relatively, like simple. It's not so fast up and down. And yes, some people don't like, you know, being a landlord. But like, you know, get over it, like, you know, there's nothing in life is perfect. And if you have a certain amount of assets in your portfolio, then you can hire a manager. If you don't like doing it yourself, you know, then you know, at the end of day you've got to put your money to work for you. So like, if you're comfortable putting your money into a casino that someone else is in charge of, then by all means, send your money off to Wall Street. But, you know, I'm not doing that. I like to be able to see it, feel it, touch it, visit it, know that it's real. So so I'm a real estate guy as far as investments are concerned.
Reem Kharbat 29:00
Um, so, you know, they always say that if if history repeats itself, then it's coming. They say that there is a financial crisis or a recession that is happening soon. And
Bill Crane 29:14
hope so.
Reem Kharbat 29:14
Really just just about to ask you, like, is there is this the right time for people to panic or to take advantage of
Bill Crane 29:26
take advantage of other people's panic. And it sounds dirty, but like, Yeah, what if you don't do it, like Warren Buffett's going to? Mm hmm. You know, so like, why not? You? It's not your fault if they freak out and sell their stuff on the cheap. Yeah, you know, it's not your fault of the market took a crash that you know, that's, that's usually the politicians that did that. It's all by design to, you know, all of that's by design, to gain control over people because they want you to panic because then you throw your wealth away. Way, the reason they want you to panic is because wealth equals the ability to be an independent thinker and make your own decisions. And that is what they fear most of all. So that's why they don't want too many wealthy people in the world. So if they freak you out and you, you quit the game and you leave, before you're able to become independent, then if it's good for their overall cause,
Reem Kharbat 30:25
that is awesome. Seriously, like, it's also eye opening to to, to hear it from someone like you. That is really awesome. Bill, last piece of advice for entrepreneurs, if you can give them one tip, or strategy or trick, whatever you want to call it, something that they can take in and take immediately and put into action. And that will accelerate their success. What would it be?
Bill Crane 30:52
Now I'll give you I'll give you a few like, first and foremost, like the thing that you're most afraid of is probably the thing you should do. The story you don't want to tell anyone is probably the short story you should tell the thing that you're like embarrassed or shut down about, like that's probably the story that everyone else can resonate with as well. But most of all go after what you want. So like if you're getting into business Don't let fear shut you down because you know we can all live with a bad decision. But indecision can kill us, you know, will get nowhere. So like if you want something, even if you don't know how to do it, just ask because you know, what's the worst that can say is now just ask.
Reem Kharbat 31:36
So true. That is fantastic. Thank you so much. It was really interesting talking to you. I'm super happy and super excited. You cannot imagine how happy I am. Guys. If you want to get to know more about Bill and to check. Definitely you have to check his latest book generating claims for life. Go to BillCrane.com or to Www. twocommacoach.com to check more about Bill's new mission, which is helping 1000 entrepreneurs,
Bill Crane 32:09
I want to create 1000 new millionaires, because I think that would be just amazing to have a billion dollar network to make positive change on the world. And I had so much fun here like if anyone goes to twocommacoach.com and puts in the promo code coupon, I can't remember what it says. Right. Just put, you could put Reem in there R E E M Yeah, I believe this is how you spell it, right? Yes. And then I'll set you up with I've got a free membership site that I give out to people that's got some free gifts and trainings, you can get a copy of my book there. It's like a downloadable version. So it's instant and free. And then I've got some video courses there as well. So if anybody puts that in, you know, then they can get all that stuff. those gifts absolutely for free.
Reem Kharbat 32:55
Thank you so much. That was awesome. Thank you one more time. Being here with me in the show. It was really, really awesome having you here. Thank you so much, Bill.
Bill Crane 33:04
Thank you so much Reem. I look forward to next time
Reem Kharbat 33:07
the other side of the world. Take care.