Join Reem Kharbat (The Entrepreneur Accelerator) and Kevin Steven Quinn (Vital Elements) as they chat about growing your business and improving sales. The discussion starts with Kevin’s story about him already hustling as early as 5 years old until he had been able to buy a car at 17 years old. He talks about providing value to others and never overanalyzing things as it always halts the business. By the end of this episode you will understand when to identify when you are doing something wrong and when you have to outsource and find the right person instead of having to wear all the hats. We hope you enjoy the podcast.
About Kevin Steven Quinn:
Coach • Author • Digital Marketer
Software Developer • Marine Veteran
Hemp & CBD Owner - Seed to Sales
A great friend • Fire Pit and Wine Lover
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You can find Kevin Steven Quinn on...
Facebook: https://www.facebook.com/KevinStevenQuinn/
Instagram: https://www.instagram.com/kevinstevenquinn/
LinkedIn: https://www.linkedin.com/in/reinmakr
Website: https://www.kevinstevenquinn.com/whoskevin
Company Website: https://www.vitalelementsdistributor.com/pre-launch
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Hello everyone and welcome to another episode of the entrepreneur accelerator. This is your host Reem and Today my guest has been Over 25 years as a vice president of sales, he launched multiple tech startups pitched over 100 investment groups, closed over $2 billion in sales. And he partnered in various software projects and companies. He's an owner of a CBD company that is heading towards $40 million in sales in the next 12 months. He's an author, a business coach, brand influencer. My guest loves discussing entrepreneurial strategies, what works, what doesn't. He also loves helping other entrepreneurs keep their chin up as they navigate the ups and downs of their journey. He's a music and wine lover. Please welcome Kevin Stephen Quinn. Hello, Kevin, thank you so much for being here with me today in the show.
Kevin Steven Quinn 1:48
Thank you so much for the invite. I truly appreciate you reaching out. I love being on podcast, just gives me gives me a chance to talk so you know that you know, I hate the dog and pony show introductions. But you know, it kind of lends credibility to where my background is. But that being said, I love being able to talk to people, because it lets me spill some of the what I've learned over the years. Yeah, yeah. And so thank you. I appreciate you inviting me on your show. Thank
Reem Kharbat 2:12
you. It's awesome having you here. Um, as I told you, I'm, I'm very inspired by you. And I was so happy to have you here. And I heard that you were an entrepreneur since you were eight. Like you were hustling since you were eight. Is that true? Well, you
Kevin Steven Quinn 2:30
know, I go back to I was explaining before we came on the show, I grew up in a family, five boys in a sister, and we didn't have a lot of money. And I remember as we got later in our years in our teen years, if we wanted to wear some of the nicer clothing to school, we had to contribute for that. And you know, but going back to you know, we always had chores. You know, we always had to do something around the house. We had a pretty, pretty good sized yard. And whether that was mowing the lawn pulling the weeds which Feeding the dog cleaning, dog mess, whatever it was, we always had chores we had to do around the house. And I think the way my father raised me, he grew up in a very poor family and in the southern US, and in the south back in the day, you know, there just wasn't a lot of money families did at all. And this, you know, between the family network and the friend network, they took care of each other. Well, that was how our lives were growing up. You know, we took care of each other as a family. But that being said, the other piece of it too was we were hungry, not hungry in the sense, you know, we weren't eating. We were just hungry. There were things that we wanted to do. And I remember the farmer down the street, I talked with him, I don't know how the heck at eight years old, he let me sit on the back of his truck. But I sat on the back of his truck and sold sweet corn to people who were driving by. So they'd come over and get you know, a dozen, a dozen ears of corn for 25 cents back in the day. And so we sell them corn and that started at eight And, you know, and as I, I'll be quick about this. Sometimes I could be long on this one, but at eight years old, I was selling corn. At 11 years old. I got a job delivering a once a week paper. So there was a news. There was a news rag that came out that went out every Wednesday. I delivered it, and I got paid a little bit of money to deliver it. At 12 years old, I went to work for the the Idaho statesman, which is the big newspaper that covered the entire state. And that one at 12 was a daily subscription. So Monday through Sunday, I was out delivering the paper every morning to the two or 300 customers I had around my house. So I delivered the newspaper in the mornings. That was 11 and 12 years old. I kept that Idaho statesman job till I graduated high school until I was 18. So I deliver the newspaper in the mornings for six years. At 14 I got a job at a hamburger shop down the street from us, because we could go to work at 14 so I'd work part time at a hamburger place. From 14 until 16, and then at the age of 16, we can drive at night here. So I my license allowed me to drive at night. And then I got a job at another spot from 16 to 18 hours working for a printing company in downtown Boise, Idaho of all places. And I'd go in there on nights and weekends and I'd be clean up empty the trash, all the different things that need be done. You know, I swept the place, kept it clean. So I literally at the age of 12, the newspaper out at the age of 14, I started working hamburger shops, and I stayed with the hamburger place for three years. So I was delivering the paper in the morning, going to school, I work at night, the hamburger shop and and some nights and weekends. I'd go clean this print shop. So I carried three jobs through high school. And I was always hustling, trying to make money and the reason why at that time, I mean, my priorities changed but you know, growing up in a family, they didn't have a lot of money going to school with the kids who had money. They were the fanciest clothes and The coolest shoes and all these things and our family couldn't afford that. If I let if I let the family budget take care of what I was wearing to school I'd be wearing, you know, yeah, Sears Sears shoes, whatever my Yeah, crazy stuff. But the only way that I could wear some of the cooler clothes was I had to help had to pitch in. So I worked to help pay for that. I bought my very first car. My dad didn't help. So yeah, it did. It's 17 almost 17 I bought my very first car. And I've just always been that guy. I've always hustled, I've always had something going on. Even when I was in the Marines. I was in the Marines for four years. Even while I was in the Marines. I worked for a moving company and help move people nights and weekends. I don't know what I was thinking. I've always been that crazy guy. So coming out of that, you know, I came out of the Marines and went straight into I was finishing my college degree. And while I was going to school, I worked three jobs. I worked at a sandwich shop. I worked at a big tech company. And then I also was crazy. I was younger and a bit more physically fit at the time. I was a bouncer at a bar. I was a bouncer at a bar.
Reem Kharbat 7:09
Oh, wow, really good.
Kevin Steven Quinn 7:11
Yeah, pretty crazy. So, um, you know, I was working three jobs, going to school, life got in the way, got married, and kids and everything. And I did not finish my undergrad degree. crazy as it sounds, I did not. But I went straight to work into the tech space. And I've been working in the tech space, or I'd worked in the tech space for over 25 years. So you know, I've always also always had side projects going on, even when I was working in the tech space. I mean, I started out in sales worked my way up to a sales director, VP of sales. I've carried I've carried annual budgets of 350 million in sales. And even while I was doing that, I still had a side hustle. I was there was always something I'm doing. So I've always had that entrepreneurial spirit.
Reem Kharbat 7:56
Yeah, exactly. So it's something that is the You were born with like, I don't think that anyone else can be the same because most of the people, they do maximum one job and they feel that they had done it. All right, I'm amazing. You know, as an entrepreneur at a certain point, we tend to be like, you know, the idea creators, the CEOs, the the coffee makers, the janitors, like weed through it all. So, my question is, like, how can an entrepreneur succeed without all that overwhelm?
Kevin Steven Quinn 8:32
Um, I think you have to, you know, they say the best way to eat an elephant is one bite at a time. Right? And so if you step back and analyze what you're working on, and just say, hey, look, these are the things that I have the bandwidth for right now. And a lot of times as an entrepreneur, we there's so many big things we want to do right out of the gate we want I mean, we just want to crush it. We want to make a million dollars this year. Well, okay, maybe this year, making a million dollars is not It's not on the radar. But making 100,000 and progressing towards a million is doable. So if you step back and analyze what do I really have the bandwidth for? What can I support? What can I outsource? And what can I outsource affordably? I mean, in the digital marketing space, there are so many people you can find to help you with what you're doing. You don't necessarily want to reach out to the big names and the big brands who are doing monsters things right now. But if you step back a couple places, who are those up and comers that might be able to help? I mean, I hear people all the time talk about you know, reciprocity, the reciprocal part of this in that hair, here's where my strengths are, here's where your strengths are. Maybe I help you with what you need. You help me with what I need, and we grow together. Maybe we're not partners, but you're helping me with this. I'm helping you with that. We continue as you need help, as I need help. And you know, you can have two or three of those folks that are you know, in there with you. I mean, if you think about this in this space, We're in currently, this digital marketing space. I did learn about this until 18 months ago. We're a software developer. So here we are a software developer, we need to find clients. And the the agency we were using locally, in 11 months between them and a partner of theirs. We had spent about $80,000 of our our startup budget, on the marketing side branding, websites, traffic, you know, building or going out and trying to find traffic, and $80,000 and 11 months later, they didn't sell one device for us. And we were just like, okay, something's, we're doing something wrong. And so in May of last year, maybe June ish of last year, so is it 18 months, maybe it's 18 months ago, less than 18 months ago, I started to find out what these digital marketing agencies were and who these people were and we got to introduce the one who, you know, they were doing some amazing things, but in the process of doing amazing things. submitting a scope of work to us to handle, you know, finding our customers. They got so busy, they couldn't take us on as a client. And so, you know, being the resourceful guy than I am, I'm like, Hey, you guys mentioned a couple of companies, which look at who were they and so I went out and started doing some research on, you know, companies like kajabi cartridge. Yeah, Click Funnels, these, these sales funnels. I didn't even know what a sales funnel was. I'm like, Well, yeah, what's a sales funnel? And so, you know, in June, July of last year, so you know, 1516 months ago, I started to dive into this market myself. I'm a software developer. I had no other side projects at the time, but the software, I start looking into this space. And you know, what's so June, July to November of this year. In that time period, I've gone from I'm a software developer, to I've got 21 current projects I'm working on,
Reem Kharbat 11:55
which
Kevin Steven Quinn 11:56
is absolutely crazy. Going back to my entrepreneurial spirit started when I was young, I carried that for an idea, oh, I can do that. And I do, I can do that I can do that. And so you know, we've launched two ecommerce brands. I've got the book coming out, I'm I coach, I've been a coaching group I've got, oh, shoot, I'm involved in so many different things. CBD. You mentioned that earlier. Yeah, I was helping coach, a hemp farm. So these guys they own every step of the process. They grow the seed, they plant the seed, they harvest the seed, they extract the oil, they turn it into Islip, they create CBD retail products. I'm coaching them on sales. So they brought me in to help coach and how to find their client, how to grow their company, things along that lines and injury. It was so crazy how it happened in a two week period. We go from my coaching them to them presenting me an offer that brought me in as a partner. So now I'm a partner in the company, and I run this Yeah, I run the sales organization for this company. So throw that into the fold and all the other things that I do right now. We still do software development, we're now we're now we now have a Chrome extension company we help launch Chrome extensions for, for entrepreneurs. And so now I've got, you know, these 21 projects. And for me, I look at it and I mean, I've grown exponentially and what I'm carrying currently. And so back to your original question, you know, relating to the, what can people do and how can they do this and things, outsource, outsource as much as you can bootstrap as much as you can. Meaning wear all the hats, be the CEO, be the coffeemaker, whatever it is you need to do when you're an entrepreneur, you are everything. You're You are a problem solver, every problem that comes up in your organization, your business, you're the one responsible for solving that. There are so many different things that you that you have to know how to do. But the things that are immediate, that will maybe hold you back, find somebody that can help you if you don't have the resources for that. So easy. mean, you know, it's crazy. I mean, it's hard really hard to me to believe how quickly I've grown in this space. And how many people know who I am. I've got a few haters, to all you that might be haters. Yeah, to all of you who might be haters and are listening. Hello, love you, y'all. But to those folks that I can help, I've really grown. And the beauty of that is just, there are people who reach out to me, they like, man, I would love to help you out, what can I do? What can I do to help you out? And so I've got a couple of those folks who I'm talking with now. But I'm like, hey, look, this is where I really need help. I need to be able to manage my time better. I know, if I were to take, you know, just in this space in the money I've made, divided that down and break that out into an hourly rate. I know what my hourly rate is worth. Well, the crazy thing is, is I'm doing some of those smaller tasks that I could I could actually pay a virtual assistant to do for three or $4 an hour, but I'm doing them because I'm such a control freak. I won't give it up. I want control I want you know I want to be involved in everything. That's going on right now, I'm even back to your question. I'm even the person that needs to delegate more and to find ways to help my business grow. So that's a process on a journey I'm on right now. I'm taking that on full steam ahead, because I'm bringing in two virtual assistants who could help me that way I can do what I'm good at, which is the creative, the selling, the consulting, the coaching, those types of things. Somebody else manage all the things I missed, like right now. I have, I have 17 calendars so crazy. All the different companies that I that we have, I have 17 calendars. I don't manage them. Well, I miss appointments. I hate missing appointments. I hate getting a note from somebody said, hey, look, you missed that call. I'm like, Oh my gosh, I am so sorry. I'm hiring a VA who can manage that for me? So that's just to manage my calendar. That's what I'm really looking forward and some other things so sorry. That's a really long way to answer your question.
Reem Kharbat 15:51
No, that was amazing. Actually. It's
this is what I've always like, tell even my you know Working on my own startup, and this is what I've learned all the way which is like, do what you do best and outsource the rest. This is the this is very important and helped me so much and I'm sure that it's gonna help so many others in their journey. Kevin, in one of your articles, you mentioned a story. I love that story. By the way, you were talking about an employee who joined your startup and that employee you could you were not able to afford paying hammer and and he got many other offers from like higher paying offers, but yet he sticked with you and he stayed with you and until he became the director of customer success, which is amazing. Like, how did you manage to keep such a talent or let's say a caliber with you doing that Journey without paying him. How can an entrepreneur have such people in their journey? Including the right people in their journey? who believe in their idea in their dream? Without even if, like, even if you did not pay him? How can you do that?
Kevin Steven Quinn 17:19
Yeah, they believed? Well, you know, I think it's there's two things. I think as, as a leader, people follow you for a reason. And if you connect with them, and it resonates, but they'll go to battle with you. I mean, I mentioned I was a marine. You know, we have leaders, and those leaders will take you into battle, you'll do anything for them, you'll protect them. That's the crazy thing. Well, I think the same can be said for kind of, you know, the corporate space in the entrepreneurial space too. Because if if you are a powerful enough leader, and I'm talking, your heart is behind it, and you truly believe in what you're talking about, people will believe in you. They'll Believe in your message and, you know, take that piece and bundle that in with a software company that they believe in wholeheartedly, you know, rather than taking a position that could pay them. They believe in the messaging and what these companies can do, there were two companies that they believed in, they were helping with. And they became the director of customer success at one because they wholeheartedly believed in what the software could do to help people. And so, you know, they came in, and they believed in the passion. And they brought, they brought that college educated mindset that they have everyday to the job. So I mean, they didn't just, you know, they didn't just say, hey, I want to be a part of this, and how can I help, they came in and really grabbed hold, and did their thing. And so much so that it was like, this is a resource we, we can't afford to lose and need to keep them on. And the beauty of it is, in the beginning, we couldn't afford to pay them you know, when you bootstrap startup software native and, and it's out of pocket, when you're, I mean, when you're when you're cashing in your your retirement, to fund stuff you bootstrap And you can't afford certain things in the beginning. And as you start to grow, yeah, then you know, the budget will allow for it. But initially, No, we didn't have the money to spend to hire key people that we needed. We found one who believed in us, and believed in us so much so that they turned down other opportunities and work with us until we grew enough that we could afford to pay them.
Reem Kharbat 19:21
It's amazing, you know, because I remember the first time when we wanted to start our own company or our own idea before we think that it would be, you know, evolved into a company, it was really difficult to explain it to others and to convince others to join you to believe in you. But I believe that when they see how passionate you are towards your idea, and how you believe that this idea is like, really, it's gonna, like help thousands of people and it's gonna be like a really brilliant thing. People will jump in and they will start, you know, saying that we want to participate and be part of this. So yeah, that's amazing. I also I was thinking, since you had like the 25 years of experience in sales, and now you're in sales funnels, and how can you differentiate? or How can you inject the VP of Sales mindset into an entrepreneurship or into a business?
Kevin Steven Quinn 20:30
Yeah, I think, I think what I've found so much success in this space so quickly, and I think that's both, you know, monetarily, as well as relationships, is I've got 25 years of corporate sales, managing sales teams and large budgets and profit loss statements, all the different things that come with being at that executive level. I mean, I've managed teams of 75 people, and you know, with a team of 75 were responsible for hitting you know, that company, our annual sales, the the The sales target was 350 million a year in sales. I've been at $1.5 billion companies as a sales director. So I've been at companies that have done large amounts of revenue. Now on the other side of this, I've managed salespeople I've been out in the field I've connected. You know, if if my goal was to get in and present to a Bill Gates, I found a way, I always found a way to get to a Bill Gates, or whomever it might be. If you know, if I needed to get to somebody, I found a way to do that. I think that's that hustle. And that ingenuity has lent itself well to this space. And I think that's helped me grow quickly is because I've connected with some of the biggest names in the spaces that that you can imagine. And it's because one like you, I'm not afraid to hear the word knows I just reach out, provide value, find a way to connect them. There's so many different things. You ask somebody Hey, hey, Rachel Peterson, what are you working on right now? What do you need most? Is there some out there, they can help you. And they're gonna be like, well, rather than you just said, Hey, would love to connect, you come to them with an with a valuable offer that can help them in their business, they'll find a way to connect with you and to make things happen. So I've done a lot of that I've reached out and I've helped a lot of people in ways that, you know, maybe other folks would not have, have imagined. And that's because that's, that's what I've done for 25 years as a sales director who needs to get into very large corporations who needs to get into some of our biggest clients where they were education, colleges, school districts, the Los Angeles County Office of Education has 2.2 million students in the kindergarten through 12th grade. So here's this K 12. County Office of Ed with 2.2 million students in it. I found a way to get in there. And that's I got straight to the superintendent, the top person in that town. Tired county office of education as a superintendent, I found a way in. And so I take that kind of, of hustle and need to this space. I can get in I can talk. I mean, it took me a little while but Russell Brunson a Click Funnels is now a friend. It took me a while. Yeah, got turned me down. He took he never responded and turned me down. Many times on my Facebook friend requests. And what's crazy is here's the crazy thing. I tried. I tried. I tried. We we live within five miles from each other. Back when I was trying, we live two miles from each other. I live two miles from the clickfunnels office. Back when I was really trying to become friends with Russell. He wouldn't listen. He wouldn't he wouldn't respond. He wouldn't accept my friend request. I'm really new in this space. And then one day I provided so much value to his company. Russell came back and sent me a friend request. So I
yeah, I log in one day and I'm like, wait a minute, Russell. This
Yeah I was okay two things one do I accept it and do it or do I decline it fine probably three or four times as like now I'm not gonna do I'm not gonna mess around so I just accept this friend requests and we've been friends since but yet the thing is, is I try to provide as much value as I can to others because I think that in turn comes back to me in such good energy and and I do it I'm 100% from the heart in the value that I provide to them. They give back I'm good friends with a lot of the folks that Click Funnels now I'm good folks are good folks. good friends with a lot of people in this digital marketing space who are big brands, big names a list influencers now, and I think a lot of that is because of what you know, from from my end, what I could give to them to help them has has paid dividends
Reem Kharbat 24:54
amazing, not as awesome if I can ask you for a one piece of advice. for entrepreneurs to increase sales, how can they increase their sales?
Kevin Steven Quinn 25:04
Yeah, I think the biggest thing is
and you know, some people love the word mindset, and the people hate the word mindset. I love the word mindset. Where's your mind? Where are you at today? I mean, think about this, so many people are struggling. And I think the reason they're struggling is they're over analyzing. They there's they're they seek perfection and what they're trying to offer, and because they seek perfection, what they offer, they delay or never launch. And they just, I mean, so because I talk about this, you know, I was a, I was a straight A student, I had the mentality of a straight A student, but I was a guy who hated school. So I didn't apply myself. So I hated I hated do an extra credit. If there were extra credit stuff that I could do in school. I'd never did it. I just I hated school. I was there for more for the social aspect, not for this study. And so here's this guy who has the brains to be a straight A's to Got C's because he just didn't care. And then there's the other folks. There's the Type A some very tight D, I'm very social, I love to talk. I'm very extroverted, I love to connect with people. On the other side of it, there's the type a perfectionist types. And those folks are the people who always got amazing grades. They never missed a day of school. I mean, if there was extra credit, they turned in an extra credit report to get extra credit, because here's the best grade but let me give you a little little more. This was never me. I've never been Taipei. I've never been everything had to be perfect. I've just never been that way. Now, I did mention I'm a control freak. I do. I hate giving up control. But I've never been a perfectionist. And I think that's what helped me in this space, is that I'm not a perfectionist. I never I never overanalyze and Oh no, it needs to this only this isn't there yet, or I need to stop doing that to yourself. That is the that is the biggest way to halt your launch, to haul your business to stop or to not even start making money. Being a perfectionist launch something and fail. Don't be afraid to fail because the beauty of that is is you learn, throw something out there. If it takes off. It's amazing, great. Most of the time it's not. But you get feedback and you know what you did wrong and you can cry, you know, you can, you can, you can come back to the table, you can redesign it, send it out again, you keep doing that until it takes off. Last year, in July, I started building funnels, I thought, okay, I want to be a funnel builder. So I started building funnels for local businesses. And there's a gal here in town who has an eat your fruit diet plan, her diet thing is offering nothing else. Yeah. I was just like, Okay, this is crazy.
Reem Kharbat 27:42
This is like Steve Jobs. Steve Jobs. He just he was just fruitarian . Yeah.
Kevin Steven Quinn 27:46
So this gal is it's your fruit. She's called the fruit doctor. And she had a digital book called eat your water. So she's selling this 4995? Well, she has a hardcopy book. She was sending the hardcopy version. For 50 bucks on Amazon, we took the digital version of her book and I built her a funnel, the ugliest thing I've ever seen. You know why? Because I just wanted to get it out there. Yeah, really ugly, ugly funnel. Nothing to it. There's a couple of upsells in there so you could, you could get her 10 step guide on how to look younger. So we gave away a 10 step anti aging guide well, changing your diet and losing weight helps you look younger. So I was part of this whole process. And so we gave away her 10 step guide people were crazily and they opt in opt in OPT and get the free 10 step anti aging guide. We targeted women from 25 to 70. And found our sweet spot. So we ran an ad for 72 hours found our sweet spot newest 35 to 65 was our sweet spot. That's what we went after. So we gave away the 10 step anti aging guide they opt in when they opt in they could buy her each or water book for $19 and 95 cents. And you we had an upsell for some coaching and we had a down sell for a cleanse. 72 hours to find our target audience. We launched the ad within three to four days. We've done $28,000 in sales. And it was it was blowing up. It was I mean, absolutely blowing up. So the ugliest funnel you've ever seen it look like a Word document was amazing. Yeah, we did $28,000 in less than four days. And we were we were absolutely blowing up. She shut it off. She shut the ad off. And the reason why is we put so much pressure on her because everybody was also buying her five hours of coaching for 295 bucks. She could not support everybody that was buying it. And so he was blowing up blowing up blowing up and shut it off. Now in hindsight, what she should have done is she should have just taken out the coaching from the funnel and let the digital guide continue to do its thing. Yeah, is the digital book of the 28,000. The digital book was about, I think is about 18,000 $19,000 in sales in three to four days of a $20 product. It would have been a two comma club winning funnel but To shut it off as you can traffic. So that said, Yeah, the reason I bring that up is I bought the ugliest sales funnel you've ever seen in just a couple of days and launched it and it crushed it. I've seen I mean, I'm working with people right now I'm coaching people right now, there's such perfectionist, I'm like, you've got to stop, just launched something, get it out there doesn't have to be perfect. So my advice to somebody who's new in the space and wants to know how to get started, study, go get books, learn from people. YouTube is a great place to go find things, but in relation to you and what you want to launch in your offer. doesn't have to be perfect. You just have to launch it, get it out there. If it's if it's successful, great. If it's not you learn, you come back in, you redesign it, restructure it, whatever you need to do and you'll launch it again until you find till you find your success with it. So just launched my biggest
Reem Kharbat 30:52
biggest thing. Awesome. Take action, show up
Unknown Speaker 30:55
action. Absolutely. That's
Reem Kharbat 30:56
amazing. Um, my last question we're talking about
a new book that is gonna come out, right? It's your air fryer secrets, which is a very cool name to come up with this name. Like,
Unknown Speaker 31:14
you know, what's crazy is is, um,
Kevin Steven Quinn 31:18
and I, you know, I haven't gone live from my airfryer in a couple months since I moved. So I used to, you know, for Facebook engagement, and that's what my chapters about my chapter. There's 72 authors in this book, who have all written 72 authors, 72 authors. So, yeah, my chapter is called airfryer secrets. I mean, sorry, my chapters Facebook engagement. The book is called airfryer secrets, it's tips and techniques in digital marketing. And it's how I use an airfryer to build Facebook engagement. I go live on Fridays, I'd be cooking from a hot air fryer. Hey guys, I'm gonna do chicken cordon bleu from the hot air fryer today. I've had my Facebook on Facebook Live and people would be streaming in watched in crazy cab running around cooking chicken cordon bleu on a Friday in the hot airfryer. Well, I did it a couple of times and it took off. Next thing I know like week three week four people are messaging me. Hey, man, what do you cook it on Friday for your airfare Fridays. I'm like, man, I got to figure out something I'm cooking. But people started tuning in. I get hundreds of people who are watching me Facebook Live cooking meals from a hot airfare. I was like Martha Stewart but from the hot air fryer. And so here I am. I'm cooking meals. But Facebook engagement. I'm building an audience of people who are following me and more people started friend requests. Here's the this is the hardest thing that I had to do a year ago, is make every post I post on my Facebook page, public. None of it is to my friends. It's 100% public. So the reason why I say that's hard is is I get 99% of the feedback that I get on my Facebook posts are amazing. They're, it's the tribe I'm attracting, it's my friends are amazing 1% or people, it could be a friend, or most of them are people I don't even know. They come in, and they'll say something about me. And I'm just like, I'm just here. But my airfryer was a way for me to build Facebook engagement. And one day I wake up, and there's this crazy guy Linden from Australia, who made this parody book cover. He took a hot air fryer picture and superimposed my face over the chef and created this thing called airfryer secrets, you know, with a foreword by Russell Brunson that says, has anybody seen Kevin the janitor? And how did Kevin get a laptop? And why is he going facebook live now on you know, blah, blah, blah. He just made a joke. And a good friend of mine is a book publisher. And she said, Kevin, I've been wanting to work with you for a while she was I think you've got some amazing stories to tell in a book shows but here's what I think you should do for your first book. So there's Actually, there's two more books coming. But my first book airfryer secrets, said, here's what I see. She goes, You are the master of connecting she was I think you can get 20 people to join you in a book on whatever it might be in relation to marketing. Think about it. I was like, Really? So yeah. And I said, you think people will pay $997 a chapter to get the book? And she's like, absolutely. She was with your following. Absolutely. Okay, well, let's try this. So I didn't even create a funnel. I just put the idea. Hey, guys, I'm thinking about doing a book. And this is what I'm thinking digital marketing. Would anybody be interested in getting in something like this? And all of a sudden start getting feedback instantly, like that morning, within a couple of hours? I probably had 20 people who already said I'm in Tell me what I got to do. Amazing. I was like, okay, crazy. So I went and built a sales funnel. But this funnel up, here's the story. So the hook airfryer secrets, tips and techniques in digital marketing. Here's the book The story how to flow. Here's the offer for $997 and get a chapter in the book. And everyone. So the beauty of this is, is when I got into this space in June of July of last year, I knew nothing. I go into groups, I'd ask questions. I'm sure I look like a newbie all the time. So I'm like, hey, how do you know what? Okay, this isn't working. How do I do this? There was a whole lot of this stuff. Okay, and how do I drive traffic? And what's what's, what the heck is Google Analytics and all these different things, all these different subjects I knew nothing on. I wish there would have been a one stop source for me to go find it. Now there's going to be a one stop source 72 authors, Instagram, Facebook ads, Google ads, SEO, analytics funnels, mindset stuff, coaching your offer. There's so many different topics, so many different niches in this book that have now been answered in the book. And this offer I put out that we were hoping that we'd get, you know, 20 people involved in we have 72 authors now, and we had to turn away authors. The book got so big We had to turn people away. It was like, maybe the next book, maybe there'll be another book. And
Unknown Speaker 36:05
yeah, it could be part two. That's amazing
Kevin Steven Quinn 36:07
too. There's another book that's called scooter secrets. There'll be coming already has a domain for scooter secrets and how I used little electric scooters to build an audience. When people think scooters they think of me I get tagged in it all the time. So the next book is going to be called scooter secrets. So it'll be like five secrets to but scooter secrets and so at any rate, yeah, created this little silly book 72 authors it comes out next month, we push we had here's the thing when we when we initially this is I know nothing about publishing. When we initially set the launch date of November 19. You were thinking 20 authors 72 authors later the publisher and the editor are trying to get this book ready to go by the 19th of November just wasn't happening so we pushed it out a month so it's going to launch around December 19 72. Authors all writing about their chapters in there will be a author profile. link to where you can find that offer online, all these different things. And it'll be just kind of like a digital marketing guide for folks who want to learn more about all these different spaces in the digital marketing world.
Reem Kharbat 37:13
That is awesome. I can't I really can't wait to grab that book. Because I'm sure that it's gonna be a Yeah, like 72 people writing or putting all their experiences. There's over
Kevin Steven Quinn 37:24
22 comma club winners in the book people who read
or in Russell Bronson's inner circle. So there are some really big influencers in this do
Reem Kharbat 37:32
you think that this is going to be like the next experts secret book
Reem Kharbat 37:39
like it because all the people in the clickfunnels space, they have a.com secret and they have the experts secret book. So I'm sure that this is going to be late.
Kevin Steven Quinn 37:47
So I really hope I hope it takes off. I mean, with the people that we have. We've already you know, in our little authors group that we have, we've already done some preliminary in math and with our following and our lists, we Are, we're over 2 million people, we'll get an offer to buy the book. And yeah, it'll be it'll be pretty crazy. We're thinking of doing a free plus shipping on it. So, you know, just pay the shipping on the book and it's yours drive traffic to it, any of the profit from the book. So once the publishers paid and the editors paid, we pay some advertising and some other things, whatever the profits are from the book, it's going to a nonprofit, it's going to a nonprofit called Operation underground rescue. They are Yeah, they're a global movement who are pulling kids out of the sex trafficking trade. So all the profits from the book will be going to that nonprofit. So there's a bigger cause behind this. So I hope this book sells millions and millions of copies because anything that it makes, anything that it makes, is going to help out children who are stuck in sold into sex trafficking.
Reem Kharbat 38:52
This is amazing and not just it's like an amazing book and content is going to be also for an amazing cause. I'm truly Honored, happy, inspired I've learned so much from this conversation. Kevin, thank you so much for being here. Where can people find you if they want to know more about you? They want to know more about your book. Where can they find you?
Kevin Steven Quinn 39:16
Yeah, well the book if they want to get on the waitlist, it'll, it'll drop around December 19 that that website is www dot air fryer secrets calm. You can find me online. I go by my first name last or first name middle name. Kevin. Steven. So I'm on Facebook, Kevin, Steven. Or if you just want to find me You can go to www dot Kevin. Stephen Quinn, which is my last name QUINN. Calm Kevin Steven Quinn calm. You can learn more about me and my craziness. The book airfare secrets calm or you can find me on Facebook.